The Fix – Part 4

4.  Follow Dunbar’s Rule

Anthropologist Robin Dunbar determined that the human brain only has the capacity to process 150 relationships.  This phenomenon is known as Dunbar’s Number.  This could also be called “The Law of Small Structured Groups.”   The brain simply cannot process too many human connections.  A networking group over fifty is too large and loses its effectiveness.

Think of the meaningful relationships in your life.  Where did you meet these people?  Was it in a large group or a small, structured one?  Perhaps you met them in your college class or sorority?  Perhaps you met them at church?  You can be around someone for ten years and never develop a relationship if it lacks structure and intimacy.  The most effective un-networking groups comply with Dunbar’s Rule:  Keep it small and keep it structured.

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Joe Fritts
Joe Fritts
President, Tradespan Inc.
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Level 7 Un-Networking