Networking has reached disease status in the contemporary American business landscape. Networking has become compulsive and damaging to our emotions and a drain on our already time-starved daily lives. Many business owners and top executives have come to their senses and now refuse to attend networking meetings. They have attended one too many meetings full of salespeople trying to sell to other salespeople with sellers everywhere, buyers nowhere. As an executive, walking into a networking meeting feels like jumping into a river full of piranhas.
This briefing will address what is wrong with traditional networking as well as propose an alternative relationship-building format called Un-Networking.
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