The Fix – Part 5

5.  Structured process

Business people don’t need to be social butterflies to get results from relationship building.  Most business people hate attending networking events and wander around trying to find a conversation to force themselves into.  For the nonsocial butterfly type, traditional networking functions can be torture.  Most business people go to a couple of these meetings and never go back.  The mental toil simply isn’t worth any benefits gained.  A structured process corrects this problem.   A high-quality un-networking event follows a process and a repeatable format that eliminates the need for small talk and social discomfort.  Done right, even the shyest businessperson will be able to build connections at this type of an event.

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Michael Goldberg
Michael Goldberg
CEO, Beachbrew.com
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Level 7 Un-Networking